The future of property viewings at The Apartment Company

The future of property viewings at The Apartment Company

As part of our drive to being the best at selling apartments in Bath, The Apartment Company has embraced more cutting edge technology, which allows members of the public to experience a property viewing in virtual reality.


With around 95% of property searches starting online and people living hectic lives, it’s vital we can provide detailed information of our apartments on our website listings. State-of-the-art technology has now allowed us to present a full 360° virtual tour of the internal space of our apartments online, so that buyers or tenants can view them from anywhere in the world, 24/7.


You can do things like walk through all the rooms, climb stairs and pan up to the ceilings and back down to the floors, before deciding if you wish to book a real-life viewing or not. Although not essential, for the best possible experience we do recommend using virtual reality goggles and these are now very affordable, starting from £3. We can also send a screen share and talk you through each room one by one. This service has been an instant hit with buyers from London and overseas, but it’s also benefitting our sellers and landlords too.


The joy of our virtual tours is that busy people won’t have the hassle of trying to arrange multiple real-life viewings with everybody involved, or having to look at various floor plans to get an idea of the layout.  There won’t be the disappointment either that apartments weren’t quite what they were looking for. No matter how professional they are, two-dimension photographs can’t provide as good a picture as a 360° tour so we give a real feel for what an apartment is like inside and out. In turn, this increases buyer/tenant confidence that that is the property for them.


By offering viewings of an apartment virtually first, we can then eliminate less interested people and instead attract serious interest on real-life viewings. The conversion rate from a viewing to a sale or let increases substantially as a result. 


For example, we have recently agreed a sale to a buyer based in Chicago. The first viewing was virtual, and then they arranged a local friend to view the apartment in real-life. This was shortly followed by us all agreeing a deal.


This concept has really allowed us to present a wide variety of properties in what is a very competitive market place. Since implementing the technology, we have seen more people looking at our apartments online – which is great news for our sellers and landlords!


Why not have a go now? Click here to view one of our apartments for sale, and click the '360° Tour' tab at the top alongside the other property details. 


For further information about our reality tours, please give us a call.

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